Fractional supply chain leadership

Supply chain clarity for growing CPG brands.

We help consumer and telehealth brands launch faster, lower COGS, and untangle operations, without hiring a full-time team. Hands-on execution from an operator who has run supply chains from $0 to $50M+, from co-mans and 3PLs to compounding pharmacies and cold chain.

Book a Call → See the Work

Led by Matt Rubin · SVP of Operations, The Protocole · formerly VP Supply Chain, Thesis + Stasis

Brands we've worked with
15+
Years in operations
L'Oréal to DTC to telehealth
$5M+
Supply chain savings
Lifetime, across sourcing, packaging & fulfillment
100+
SKUs launched
Supplements, beauty, pet, footwear
$50M+
Run rate scaled
Brands built from startup to $50M+
60%
COGS reduction
Best case: FLO Living reformulation

The reality

Growing CPG brands face supply chain problems every day.

Most growing consumer brands hit the same wall: the operation that got you to $5M won't get you to $20M. And hiring a full supply chain team isn't the answer yet. That's where we come in.

  • 01

    Launches that slip and cost more than expected

    Without the right sourcing setup and manufacturing partners, timelines stretch and COGS creep in ways that are hard to unwind later.

  • 02

    Inventory that's always wrong

    Either you're constantly out of stock and losing sales, or you're sitting on excess inventory that's tying up cash. Neither is sustainable.

  • 03

    Fulfillment that doesn't scale

    The 3PL setup that worked at $2M starts breaking down as volume grows. Customer complaints, mis-ships, and chargebacks follow.

  • 04

    Suppliers you've outgrown

    The contract manufacturer who got you started isn't always the one who can take you to the next level. Knowing when and how to transition is critical.

What we do

Expert solutions for every layer of your supply chain.

We bring the right expertise to wherever your supply chain needs it most. Sourcing, fulfillment, pharmacy, quality, or customer experience. We cover all of it.

Sourcing

Sourcing & Vendor Management

We identify, vet, and manage the right partners across raw materials, contract manufacturing, packaging, and logistics. From MOQ negotiation to vendor consolidation, we build supplier relationships that actually hold up under pressure.

Raw Material SourcingCo-man SelectionMOQ Negotiation503A Pharmacy PartnersTariff Strategy
Operations

Supply Chain Optimization

We untangle complexity, reduce risk, and build systems that actually work day-to-day. Inventory strategy, demand planning, SOP development, and a cross-functional operating cadence that keeps your team aligned and your COGS in check.

Demand PlanningSOP DevelopmentS&OP-liteERP SetupTelehealth & Payments Stack
Product

Product Development & Launch

Getting a new SKU to market is harder than it looks. We provide hands-on support across the full product development cycle, from early-stage sourcing and specification through manufacturing scale-up and first production run.

Spec DevelopmentFormulation SourcingPackaging DevelopmentLaunch Planning
Fulfillment

3PL Fulfillment & Network Design

The right fulfillment setup can make or break your unit economics. We evaluate, select, and onboard 3PL partners, design your distribution network, and build the operational processes to keep your fulfillment running cleanly at scale.

3PL SelectionNetwork DesignCarrier RoutingAmazon FBA / Vendor
Telehealth

Telehealth & Pharmacy Operations

Compounded and prescription products have their own supply chain. We build and run it: 503A pharmacy network design with real redundancy, telehealth platform and payments migration, physician-group onboarding, cold-chain fulfillment, and the clinical-ops SLAs that hold it together.

503A Pharmacy NetworkTelehealth Platform MigrationPhysician Network OnboardingCold ChainPayments Stack
Quality & CX

Quality, Compliance & Customer Experience

Trust is operational. We write the QA frameworks, partner-vetting questionnaires, and third-party testing schedules that make quality claims provable, get brands through certifications like LegitScript, and design CX coverage and SLAs measured on a live KPI scorecard.

QA Frameworks3rd-Party Lab TestingPartner VettingLegitScript CertificationCX OperationsKPI Scorecards

Brands we've worked with

Real brands, real numbers, real shelves.

Telehealth peptides, supplements, pet health, kids' footwear, nootropics. Different categories, same job: get product made well, landed cheaply, and delivered on time. Here's what that looked like.

The Protocole Telehealth peptides & GLP-1s
SVP of Operations Current role

Running customer service, supply chain, business operations, and clinical operations for a physician-guided peptide telehealth brand. In the first 90 days: rebuilt the supply chain end to end on a new telehealth and payments stack, stood up a 50-state 503A pharmacy network with a qualified second pharmacy and a written quality standard, published fulfillment SLAs tracked on a 19-KPI weekly scorecard, earned LegitScript certification, redesigned customer-experience coverage, and cut product COGS by 35% through pharmacy pricing parity and a rationalized formulary, all while serving all 50 states through a dual-pharmacy network.

  • 35%reduction in overall product COGS
  • ~30%shipping cost reduction via cold-chain redesign
  • 49 → 70%CX coverage at zero added headcount
FLO Living Women's hormone health
Fractional VP, Supply Chain & Operations Active engagement

Took a six-SKU white-label supplement line and rebuilt it as fourteen custom AM/PM formulations, then redesigned 3PL and packaging around a subscription model.

  • 60%+COGS reduction via reformulation & sourcing
  • 50%lower fulfillment cost per order
  • 6 → 14white-label to custom SKUs
Viva Raw Fresh raw pet food
Product development & fulfillment economics Project

Developed four new dog supplement SKUs from formulation through launch, and built the import, case-pack, and retail-readiness processes to carry them beyond DTC.

  • 4new SKUs, formulation to launch
  • 20%under target COGS
  • ~$0.30per-unit fulfillment improvement
Worldie Kids' multi-sport footwear
Supply chain & fulfillment build-out Advisor

Built the full supply chain and fulfillment ecosystem for a Kickstarter-to-retail launch: 21 SKUs across 7 sizes and 3 colorways, plus apparel and merch. Importation, tariff strategy, cartonization, retail SOPs, and GTIN/UPC mapping.

  • 21SKUs, 7 sizes, 3 colorways
  • $2+saved per order in 3PL costs
  • 0 → retailKickstarter to shelf-ready
Thesis Personalized nootropics
Former VP, Supply Chain & Operations Advisor

Four years of end-to-end ownership of a high-SKU, multi-channel supplement supply chain: NPD, packaging, co-man management, NetSuite ERP, Amazon, wholesale, and a multi-node 3PL network. Now advising.

  • $5M+lifetime supply chain savings
  • 99%in-stock rate across the portfolio
  • 3×Amazon revenue growth
Stasis Supplements for people on stimulant medication
Former VP, Supply Chain & Operations Advisor

Architected the full NPD pipeline, sourcing, packaging, and fulfillment from zero, launching 10+ SKUs including a kids' gummy line. The multi-node 3PL and carrier-routing design removed DAS fee exposure and sped up delivery. The brand has since grown to roughly a $35M run rate.

  • ~$35Mrun rate today, from a standing start
  • $800K+annual shipping & fulfillment savings
  • 34%forecast accuracy improvement
Earlier in the career
L'OréalMaybelline Tattoo Brow, a $50M+ global launch Naturopathica22% COGS reduction across 100+ SKUs; plastic-to-glass overhaul FreshDirect+14% warehouse pick efficiency

About ReSrcd

Hands-on operators, not detached advisors.

ReSrcd exists because most growing brands need a VP of Supply Chain long before they can justify hiring one. We step in at that stage: sitting in your Slack, calling your co-man, negotiating your 3PL contract, and leaving behind systems your team can run without us.

No long-term contracts. No bloated retainers. Just clear scope, aligned expectations, and practical execution.

  • Deep expertise in CPG sourcing, manufacturing, and fulfillment, plus compounded-pharmacy and telehealth operations
  • Embedded operators, not slide-deck consultants
  • Engagements built around where your brand is today
  • Results-focused from day one, measured in COGS, in-stock rate, and cost per order

Matt Rubin

Founder, ReSrcd · SVP of Operations, The Protocole · Northport, NY

Fifteen-plus years building and scaling consumer brands across DTC, Amazon, wholesale, and now telehealth. Matt has architected supply chains from first production run to $50M+ run rate, led a NetSuite ERP implementation, run commercialization for a $50M+ global beauty SKU, and most recently rebuilt a compounded-peptide supply chain from the ground up. He advises Thesis, Stasis, and Worldie, and works actively with FLO Living through ReSrcd.

Skill set
End-to-End Supply ChainS&OP & Demand PlanningCOGS & MarginNPD & PackagingContract Manufacturing3PL & Cold Chain503A Pharmacy ManagementTelehealth OperationsClinical OperationsCustomer ExperienceQA & ComplianceERP & SystemsAmazonImport & TariffsKPI ScorecardsAI Workflows
  • 2026–
    The Protocole · SVP of Operations: customer service, supply chain, business & clinical operations
  • 2024–
    ReSrcd · Founder, fractional supply chain leadership for emerging CPG brands
  • 2021–26
    Thesis + Stasis · VP, Supply Chain & Operations; now Advisor
  • 2018–21
    Naturopathica · Senior Director, Supply Chain
  • 2017–18
    L'Oréal · Senior Manager, Supply Chain (L'Oréal Paris, Maybelline, Lancôme)
  • 2012–16
    Enterprise & FreshDirect · Branch operations; merchandising strategy & operations
M.S. Global Supply Chain Management, Purdue · B.S. Management & Legal Studies, Tulane Connect on LinkedIn

How we work

A clear path from problem to solution.

Every engagement starts with deep listening. We learn your business before we recommend anything, then we move quickly without cutting corners.

01

Discover

Map your current state: vendors, COGS by SKU, inventory position, fulfillment flow, and the spreadsheets holding it together.

02

Diagnose

Find the root causes, not the symptoms. Where margin leaks, where lead times stack, and which problems are worth solving first.

03

Design

Tailored solutions with a clear scope, owners, and measurable targets. Nothing generic, nothing you don't need yet.

04

Deliver

Hands-on execution alongside your team, with SOPs and systems left behind so the gains hold after we step back.

AI & Technology

AI-powered ops for brands that are moving fast.

Most CPG brands are still running their supply chain on spreadsheets and email threads. We layer in intelligent tooling that gives you real-time visibility, smarter demand signals, and less firefighting.

We identify exactly where AI creates practical, measurable value for your specific operation, then help you implement it in ways your team will actually use.

Demand ForecastingCOGS ModelingReorder AutomationSupplier ScoringOps DashboardsLLM Workflows

Interactive demo

Think you can run a supply chain?

You're the retailer. Customers buy from you every week; you order from a supplier who takes 3 weeks to deliver. Holding stock costs $0.50/unit/week; a stockout costs $2/unit/week in lost sales. Run 20 weeks and watch what your orders do to the chain. This is the Bullwhip Effect, and it's why forecasting discipline matters.

Week1of 20
Customer demand4units this week
Your inventory12units on hand
Total cost$0holding + stockouts
How many units do you want to order from your supplier? Arriving next week: 4 · in 2 weeks: 4 · in 3 weeks: 0
Customer demandYour ordersInventory on hand
Demand has been steady at 4 units a week. Place your first order.
"We focus less on logos, and more on outcomes. Our goal is simple: help brands launch faster, operate smarter, and avoid costly missteps as they grow."Matt Rubin, ReSrcd

Let's talk

Ready to untangle your supply chain and scale with confidence?

No long-term contracts. No bloated retainers. Just a conversation about where your brand is today and where it needs to go.

Book a Call → Connect on LinkedIn

Or reach us at matt@resrcd.com